Experience Centers and Galleries (Sensory Labs) take the interactive audio-visual experience to the next level. Two ways of creating enhanced audio-visual interactive experiences include:

• Virtual Reality (VR): Where a person using specialized VR equipment can interact with a computer-generated simulation of a three-dimensional image or in a seemingly real or physical way. Essentially this is an experience that isn’t real, made to feel real by engaging multiple sensory modalities.
• Augmented Reality (AR): Essentially the opposite of virtual reality, augmented reality is an experience in the real world, where real objects or experiences are enhanced by computer-generated perceptual information.